With about 17% of the world’s population, an emerging middle-class of young consumers and an increased rate of urbanization, Africa is starting to become the ‘new China’ in the eyes of emerging market investors. Growing roughly three times than the rest of the world, the story of the African middle-class is finally becoming a reality, albeit still in its very early chapters.
The example to follow Large multinational corporations looking to do in Africa can learn a lot from the The Coca-Cola Company (NYSE:KO)’s example. Coca-Cola has a presence in nearly every country on this planet (basically every country they are legally allowed to do business in). This includes all 54 nations of Africa.