Destiny's Child doing the halftime bounce |
As America's number one pastime, and still growing in popularity, the NFL rules the USA sports market big time.
How big?
So big that not only can they demand and receive $4 million for a 30 second Super Bowl commercial and a whopping $8 million for a 60 second one: They are now so large and in charge -- according to reports -- they are asking pop music superstars would they pay for the privilege of playing the halftime show.