Delaware Avenue is now home to a new entertainment venue.
Markeem Kendall, the owner of Madness Studios, has opened the new Waterview Lounge, a 1,900 square-foot complex that is geared toward special events.
The lounge boasts floor-to-ceiling windows which offer an expansive view of Delaware Avenue and the Philadelphia skyline. The venue has a New York-style loft motif and features design elements such as exposed brick walls and chandeliers.
Kendall wants the venue to serve as a location for birthday parties, listening parties, wedding receptions, bar mitzvahs, fashion shows, business meetings and product launches.
He’s gearing up for a grand opening soiree to be held June 24 from 5 to 9 p.m. at 1020 N. Delaware Ave. The event, which features Miss Jones “Jonesy” of Power 99 FM’s “Morning Show,” is geared toward showcasing the venue to event planners and publicists.
Kendall, a 34-year old South Philadelphia native, was drawn to Delaware Avenue due to the new building and development occurring on that stretch of the city. The Waterview Lounge is located right across from the Sugar House casino, which opened in 2010.
Kendall did not let the challenges of the depressed economy deter him from launching the new lounge. Kendall believes that his investment will pay off.
“It’s challenging, but its something that’s needed. I’m preparing for the future, more than the present,” said Kendall, who specializes in artist management.
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