Coca-Cola and the last frontier: Africa

With about 17% of the world’s population, an emerging middle-class of young consumers and an increased rate of urbanization, Africa is starting to become the ‘new China’ in the eyes of emerging market investors. Growing roughly three times faster than the rest of the world, the story of the African middle-class is finally becoming a reality, albeit still in its very early chapters.

 

The example to follow Large multinational corporations looking to do business in Africa can learn a lot from the The Coca-Cola Company (NYSE:KO)’s example. Coca-Cola has a presence in nearly every country on this planet (basically every country they are legally allowed to do business in). This includes all 54 nations of Africa.

 

Coke is committed to making Africa the next major area of growth for the company. Or the last major area of growth, as Africa is really the only relatively-untapped region left to The Coca-Cola Company (NYSE:KO) for major expansion. According to Coca-Cola, the company is already the largest private-sector employer in the entire continent. To put it simply, Coca-Cola knows a thing or two about doing business in Africa. read entire article