Saturday, June 8, 2013

Kevin Durant hiring Jay-Z's Roc Nation Sports

Sean Carter: "I'm not a businessman, I'm a business, man."

Seems as Sean Carter aka Jay Z aka King Midas has just landed his biggest fish for his Roc Nation Sports Nation agency. KD or Kevin Durant of OKC Thunder is set to ink a deal for Jay Z to represent him.

Insiders are saying the move is not about an agent representing KD for contract negotiation -- KD, as an elite baller will always receive a maxed out contract -- the move is for KD to further develop his off-the-court brand.

"KD doesn't want a traditional NBA agent anymore," a league source with knowledge of his thinking told Yahoo! Sports on Friday night. "He wants Jay-Z to handle his branding. …He had a chance to be with his idol and couldn't say no."

League executives and agents wonder whether the move to Jay-Z and Roc Nation could eventually lead to the agency pushing for Durant to depart small-market Oklahoma City for the opportunities of New York or Los Angeles.

Durant is signed with the Thunder through the 2015-16 season.

Jay-Z is divesting his small ownership interest in the Brooklyn Nets to allow him to become an agent, but a source told Yahoo! Sports that he has yet to be certified with the National Basketball Players Association.  read more

Rock on -- or should I say: Roc on!

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