LAGOS, NIGERIA—A woman who could be considered Africa’s Oprah Winfrey is launching an entertainment television network that will be beamed into nearly every country on the continent with programs showcasing its burgeoning middle class.
Mosunmola (Mo) Abudu wants EbonyLife TV to inspire Africans and the rest of the world, and change how viewers perceive the continent. The network’s programming tackles women’s daily life subjects — everything from sex tips to skin bleaching.
“Not every African woman has a pile of wood on her head and a baby strapped to her back!” the glamorous Abudu, 48, told The Associated Press from a hotel’s penthouse floor against a backdrop of the Atlantic Ocean and highrise buildings flanked by palm and almond trees. read more
“We watch Hollywood as if all of America is Hollywood,” she said. “In that same vein we need to start selling the good bits of Africa.”